What are the problems your products or services are the solution to? Are you communicating the problems clearly to your market? Do they know they have the problem, or do you need to educate them ? People don’t buy products, they buy solutions to problems. In this video, Rich outlines the importance of communicating the…Details
Recently we explored how powerful it is to ask friends and family what it is you are great at, because this is a useful stepping stone in the path to identifying your life path! Now it is time to ask an even better expert – YOU! Now, before we begin, when we talk about “you”…Details
Have you spoken and been misunderstood? Have you ever had someone not understand what you are saying, yet they actually think that they have? This does not juts happen to you, relax! In this video Stu explains the how to use clarification, to improve the power of your communication.
SSShhhhhhhhhh… are you up for a career secret? Firstly, let’s assume your head is already across the concept that when you do what you love for work every day, what you once called work is work no more! Indeed, you have worked your last day and are now making love every day (well, you not…Details
Have you ever tried writing ad copy and found it lacked? Have you ever run an advertisement and got less than desirable results? Writing killer ad copy is as much a science as an art! That’s right. There is a simple formula that leads to great copy, that will grab your customers attention and hold…Details
Fact: connecting is not communicating In reflecting on the importance of connections in making it big, it is important to realize we are not talking about communication. Communication is an entirely separate and equally important topic and one we tackle elsewhere in MIB. Communication is the enabler of connection after all!! What we are talking…Details
During my final year of high school, one of the English themes we tackled was relationships: needless to say we had to study many texts. Of all these however, it is only John Donne’s immortal phrase that still resonates powerfully for me today… “No man is an island, entire of itself” In this post we…Details